It’s conventional wisdom that personalization boosts the bottom-line performance of your email marketing. And it often works. But maybe don’t count on it… That’s what
Most email messages sent today include images. But are you using the right images? And are you using them effectively? Are there things you could
You’ve probably read about personalization and how it boosts the bottom-line performance of your email marketing. Or maybe you’ve read about how it can be
Earlier this month I provided some tips for better subject lines, preheader text, and headlines. Today let’s build on that by talking about best practices
I am a numbers person. When I work with clients, I always want to start with the data. The data helps me understand how subscribers
I’m not a big fan of subject line tests for a couple reasons. They’re overused and many don’t have a good chance of success because
“We don’t have tracking set up for revenue or conversions. We just look at opens and clicks. Because the email with the highest click rate
I was thrilled on a recent Only-Influencers-Members-Only discussion (you should join! Reach out to me to learn more) when another member said that she had
Nine-percent may not sound like much, but if you can get a 9% compound lift send-after-send, you have a 100% increase in revenue after 10 sends…
Sometimes less is more – a lot more. Case in point: this case study from 2020, where removing some copy generated a 918% lift in revenue-per-thousand-emails-sent (RPME).
© 2014-2022, JeanneJennings.com, Inc., All Rights Reserved