Did We Speak? A New Low [from my inbox]
Jeanne Jennings
April 8, 2025
I get cold emails from vendors that want to work with me all the time – I bet you do
I get cold emails from vendors that want to work with me all the time – I bet you do
When I begin working with clients, many of them are practicing what I call ‘just-in-time’ (JIT) marketing — creating and
It’s surprising to me how many organizations don’t have documents outlining their marketing foundations – things like descriptions of their
Shout out to my industry friend Lauren Meyer, SocketLabs, for spearheading the ‘#DearEmail’ campaign for Valentine’s Day 2025. Here’s my
You’ve probably heard of the KISS principle – “Keep it simple, stupid.” This post isn’t intended to question anyone’s intelligence,
Years ago, when I was taking questions after a presentation to a group of B2B marketing professionals, an audience member
Putting your email opt-in call-to-action (CTA) in the footer isn’t a best practice if you want to grow your email list.
Email marketing automation is often seen as a magic bullet for efficiency—set it up once, and let the system do
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