When I start a project for a client, I create a brief that includes Features, Benefits, and Advantages (FBAs) as
As programming chair for Email Innovations World since 2020, I’ve reviewed a lot of proposals to speak. And as someone who’s been speaking
This is a cautionary tale from my inbox. I’m a fan of AI, I use AI, I even train others
When I read Tony Wagner’s latest blog post for Only Influencers (OI), ‘Email Quality Score: Your Secret Weapon for Post-MPP
Apple recently announced changes coming in iOS 18 – many of them to the Apple Mail app. Should email marketers
It was such a pleasure to present ’35 Great AI Ideas in 35 Minutes’ with Tamara Gielen, Be Relevant, at Email
Sending an email to reactive subscribers? Here’s an example of how not to do it – with tips for improvement.
What are the formulas behind the email metrics we all rely on? How do you account for bounces when calculating
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