Heraclitus, a Greek philosopher, is credited with saying “The only constant in life is change.” If you’re an email marketer,
When I begin work with a client, I often go to my network to find people I know, or friends-of-friends,
The subject line said “Getting close. You almost have enough points to redeem for a reward.” – truncated to “Getting
Emily Ryan, who I follow (you should too!), posted the following on LinkedIn earlier this month after Florida endured a
When I start a project for a client, I create a brief that includes Features, Benefits, and Advantages (FBAs) as
As programming chair for Email Innovations World since 2020, I’ve reviewed a lot of proposals to speak. And as someone who’s been speaking
This is a cautionary tale from my inbox. I’m a fan of AI, I use AI, I even train others
When I read Tony Wagner’s latest blog post for Only Influencers (OI), ‘Email Quality Score: Your Secret Weapon for Post-MPP
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