When I begin working with clients, many of them are practicing what I call ‘just-in-time’ (JIT) marketing — creating and
It’s surprising to me how many organizations don’t have documents outlining their marketing foundations – things like descriptions of their
Shout out to my industry friend Lauren Meyer, SocketLabs, for spearheading the ‘#DearEmail’ campaign for Valentine’s Day 2025. Here’s my
You’ve probably heard of the KISS principle – “Keep it simple, stupid.” This post isn’t intended to question anyone’s intelligence,
Years ago, when I was taking questions after a presentation to a group of B2B marketing professionals, an audience member
Putting your email opt-in call-to-action (CTA) in the footer isn’t a best practice if you want to grow your email list.
Email marketing automation is often seen as a magic bullet for efficiency—set it up once, and let the system do
It’s always interesting to look back and see which of my blog posts got the most traffic in 2024 –
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