Shout out to my industry friend Lauren Meyer, SocketLabs, for spearheading the ‘#DearEmail’ campaign for Valentine’s Day 2025. Here’s my humble submission.
Photo by Jesse Goll on Unsplash
Before You Fix Your Marketing, Find Out What Isn’t Broken
September 20, 2026
The recent controversy surrounding the Kennedy Center offers an important lesson for marketers: before you overhaul something, understand what’s already working, why it works, and what you risk losing by changing it.
