2026 Email Marketing Trends You Should Know Now
Jeanne Jennings
December 15, 2025
When it comes to the future of email marketing, no single person has all the answers; but a smart community
When it comes to the future of email marketing, no single person has all the answers; but a smart community
There’s more than one “right way” to structure an A/B split test. But there are definitely better ways depending on
Personalize without AI. I’ve been in this business long enough to remember when “Hi [First Name]” felt personal. Back then,
AI is a tool. In February of 2023, back before ChatGPT had really hit the mainstream, I was speaking at
Let’s talk about the email engagement metrics we usually ignore to focus on open and click rates: your unsubscribe and
You know that warm, fuzzy marketing feeling when someone joins your list? Yeah. My clients don’t feel it either. Because
There is a place for email nurture series at all stages of the prospect journey. This post is based on
We talk a lot about ‘segmentation’ in email, and rightfully so. It’s one of the most powerful tools we have
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