From segmentation sagas to fresh metrics you should be watching right now, here’s the list of the best email marketing
When it comes to the future of email marketing, no single person has all the answers; but a smart community
There’s more than one “right way” to structure an A/B split test. But there are definitely better ways depending on
Personalize without AI. I’ve been in this business long enough to remember when “Hi [First Name]” felt personal. Back then,
AI is a tool. In February of 2023, back before ChatGPT had really hit the mainstream, I was speaking at
Let’s talk about the email engagement metrics we usually ignore to focus on open and click rates: your unsubscribe and
You know that warm, fuzzy marketing feeling when someone joins your list? Yeah. My clients don’t feel it either. Because
There is a place for email nurture series at all stages of the prospect journey. This post is based on
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