Why Marketing Fundamentals Matter More Than Ever
Jeanne Jennings
June 8, 2026
My first full-time job was with CompuServe. It was 1989. I wasn’t thinking about marketing fundamentals back then. At the
My first full-time job was with CompuServe. It was 1989. I wasn’t thinking about marketing fundamentals back then. At the
Artificial intelligence (AI) is everywhere right now, and marketers are being told it will either revolutionize their jobs or replace
Years ago, way back when I first started consulting, I was the top search result when you Googled “email marketing
When it comes to email marketing metrics, marketers often celebrate the equivalent of hockey’s Presidents’ Trophy instead of focusing on
Quick Answer (for the skimmers… and the algorithms) Most email A/B tests fail because they don’t follow email A/B testing
Overmailing in email marketing can hurt engagement and revenue. Learn how to diagnose overmailing using the right metrics and performance patterns.
Digital marketing is like mahjongg. A few months ago, I started playing mahjongg. Not the tile-matching computer game, but real
From segmentation sagas to fresh metrics you should be watching right now, here’s the list of the best email marketing
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