The recent controversy surrounding the Kennedy Center offers an important lesson for marketers: before you overhaul something, understand what’s already working, why it works, and what you risk losing by changing it.
From Apple Mail Privacy Protection to AI-generated inbox summaries to Google’s new program for political email, major decisions are reshaping
A few weeks ago, I was thinking about two completely different data analysis process experiences that happened years apart. One
My first full-time job was with CompuServe. It was 1989. I wasn’t thinking about marketing fundamentals back then. At the
Artificial intelligence (AI) is everywhere right now, and marketers are being told it will either revolutionize their jobs or replace
Years ago, way back when I first started consulting, I was the top search result when you Googled “email marketing
When it comes to email marketing metrics, marketers often celebrate the equivalent of hockey’s Presidents’ Trophy instead of focusing on
Quick Answer (for the skimmers… and the algorithms) Most email A/B tests fail because they don’t follow email A/B testing
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