The Simple Email Segmentation Framework You Should be Using
Jeanne Jennings
September 27, 2025
We talk a lot about ‘segmentation’ in email, and rightfully so. It’s one of the most powerful tools we have
We talk a lot about ‘segmentation’ in email, and rightfully so. It’s one of the most powerful tools we have
A case study on using smarter strategy (not more volume) to for better email performance A few years ago, I
A few weeks ago, I posted a poll on LinkedIn about the em dash and AI. It was sparked by
I’ve been seeing something lately that’s making my inbox twitch. It’s not a new offense, but it’s spreading, and I
Looking to increase email engagement? Here’s a super successful case study you can use as a ‘how to.’ In addition
Let’s talk email frequency. In July 2025, Groupon sent me 133 emails. Let that sink in. That’s 4.3 emails per
Let’s start with a hard truth: You can have a squeaky-clean list, permission-based sending practices, and gorgeous, on-brand creative —
It’s always fun to create value-first email messages for my consulting clients. They don’t have a CTA to “Buy now”
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