Back in 2020 I was consulting for a B2B client with an enormous number of products. We did a series of A/B split tests to find the perfect number of products to feature in each email message. Second in a series.
Is image blocking still an issue that email marketers should pay attention to? Back in 2014 Litmus reported that 43% of Gmail users were reading
How many products should you include in an email to optimize revenue? As marketers, we have to balance the number of products we present to
Analysis paralysis – the idea that when faced with too many choices consumers will choose nothing – is it real? When does it kick-in? How
Segmentation. Targeting. Relevance. We all know these are the keys to success with email marketing. But how to do it? Here’s a simple, practical way
Have you heard of ‘analysis paralysis?’ Here’s a definition from Wikipedia: “Analysis paralysis (or paralysis by analysis) describes an individual or group process where overanalyzing
When we test, we’re usually looking to boost performance. But even when our test versions fail to beat our control, there are things we can learn.
For much of last year I looked at AI like I did those boxed all-in-one cheese fondue kits: it might be fine in a pinch,
Whenever I’m working on frequency for client email campaigns, this R.E.M. song always runs through my mind… As marketers, we should always be thinking about
Message mapping, AI, holiday email ‘secret sauce,’ KPIs, 2024 email marketing trends… and more. Here’s the second part of an interview I did with a
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