What’s the Actual Frequency (and Cadence) Kenneth?
Whenever I’m working on frequency for client email campaigns, this R.E.M. song always runs through my mind… As marketers, we should always be thinking about
Whenever I’m working on frequency for client email campaigns, this R.E.M. song always runs through my mind… As marketers, we should always be thinking about
Message mapping, AI, holiday email ‘secret sauce,’ KPIs, 2024 email marketing trends… and more. Here’s the second part of an interview I did with a
Conventional wisdom is that personalizing an email message will boost your bottom-line performance by boosting relevance. So it might seem like a waste of time
Last week I published part 1 of this post, covering the call-to-action button on the website, as well as detail on the form fields. Start
I speak with a lot of organizations that are looking for email marketing help, which is great – many of them turn into consulting clients.
“Personalization always boosts performance.” — Conventional Wisdom This is the fourth blog post in my series on personalization, documenting the journey we took with one
Back in late January 2023, when Chat-GPT was just beginning to take off, an acquaintance invited me to try his company’s new AI product, which
Personalization always boosts performance – right? Here we once again test that conventional wisdom. Read on for links to the first two personalization tests we
This is part 2 of my series on email marketing automation (here’s part 1) — check out these tips to make your current automations more
Check out these tips (and these 6 additional tips) to make your current automations more effective and/or to create new automations that will up the
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