Looking to do progressive profiling on your email subscribers? Here’s a good real-world example from the Dave Matthews Band, along with some tips to make it even better.
In the last couple of months, I’ve had the privilege of helping a number of companies improve the performance of their email drip series, or
“Our blog just doesn’t drive leads.” I hear this a lot. And I get it. The best blog posts aren’t hard-sell pieces, they provide value
I’ve been watching my own inbox and advising my clients on how to message via email to their subscribers in this difficult situation. I have
You know the ‘conventional wisdom’ that short emails perform better than long ones? It’s not always true. Read on to learn how we dramatically increased
I am honored, excited and, to be honest, a little bit nervous about being tapped to chair the 2020 Email Innovations Summit in Las Vegas,
Will you be joining me at the Email Innovations Summit, June 18-19, 2019 in Las Vegas? I hope so! My session there is a live
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