For most organizations, older names on your list will perform less well than people that recently opted in to receive email from you. It’s something
Nine-percent may not sound like much, but if you can get a 9% compound lift send-after-send, you have a 100% increase in revenue after 10 sends…
For most organizations, older names on your list will perform less well than people that recently opted in to receive email from you. It’s something
CONSULTING & WORKSHOPS Jeanne Jennings | 202.365.0423 | Hello@EmailOpShop.com We are more than an email marketing agency; we are an optimization shop. All of our
Most of my consulting work is with large organizations, but I really love when I see smaller companies doing big things with the channel. And
There is a place for email nurture series at all stages of the prospect journey. This post is based on work I recently did for
I had a call last month with some smart people who were new to email marketing. It was concerning to me how misunderstandings were driving
Will you be joining me at the Email Innovations Summit, June 18-19, 2019 in Las Vegas? I hope so! My session there is a live
How well have you documented your email marketing program? Improve its functionality by using these 11 tips for capturing qualitative information to accurately assess how things
Note: Happy Throwback Thursday! It was just over a year ago that Canada’s anti-spam legislation (CASL) took effect. If you’re based in Canada or sending
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