Putting your email opt-in call-to-action (CTA) in the footer isn’t a best practice if you want to grow your email list.
How effective is your online email sign-up? Here’s a case study showing how simple, inexpensive changes to a client’s sign-up page took it from less than a 10%
Note: Happy Throwback Thursday! Isn’t it great when you look back at something you did a few years ago and think “Wow, that was pretty
Happy Throwback Thursday! This article is 2 years old but the tips here are just as relevant — and just as effective — today. While
Do opt-in email lists really perform better than non-opt-In lists? And, if they do, is the difference significant? Based on my 25+ years in the
I get a lot of email messages from recruiters who find my profile on LinkedIn. I’m not looking for a job myself, but I often
Earlier this month, I led a webinar for the Specialized Information Publishers Association (SIPA). One of topics we discussed was boosting opt-in email list growth. Here
Note from Jeanne: Happy Throwback Thursday! This was originally published by ClickZ in September 2015 as part of my regular Email Marketing Column. That was
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Strategic and Tactical consulting Jeanne Jennings | 202.365.0423 | Hello@EmailOpShop.com We are more than an email marketing agency; we are an optimization shop. All of
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