
Truth and Dare: Email Subject Lines
If you’re working in the email marketing realm you certainly know what a subject line is. But can you separate

Do Not Reply to This Email: Here’s What You’re Missing
Is your company still using ‘do not reply’ from addresses for its email marketing? If so, this case study shows

EIS Interactive Case Study: 101 Ways to Boost Email
Will you be joining me at the Email Innovations Summit, June 18-19, 2019 in Las Vegas? I hope so! My

In recognition of your outstanding service…
I travel a lot, mostly for work. And on a recent flight one of the stewards did the nicest thing.

If 93% of Your List Falls into a Single Segment, Are you Really Segmenting?
If a tree falls in the forest and no one is there to hear it, does it make a sound?

A Rose by Any Other Name… and WIIFM
I know I’m a bit biased, but I believe that marketing is a big part of most people’s lives. Even

Improve Your Results by Improving Your Creative Brief
Creative is an important part of any email campaign. Creative refers to the copy and design of your email —

Crowd-sourcing Creative Reviews: A Bad Habit You CAN Break (Here are Tips)
Crowd-sourcing creative reviews. The act of getting so much input from so many different people on each round of review
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