43% increase in revenue with a holiday campaign! Here’s how we did it…
Jeanne Jennings
September 12, 2022
I’m not a big fan of subject line tests for a couple reasons. They’re overused and many don’t have a
I’m not a big fan of subject line tests for a couple reasons. They’re overused and many don’t have a
“We don’t have tracking set up for revenue or conversions. We just look at opens and clicks. Because the email
I was thrilled on a recent Only-Influencers-Members-Only discussion (you should join! Reach out to me to learn more) when another
Have you heard of ‘analysis paralysis?’ Here’s a definition from Wikipedia: “Analysis paralysis (or paralysis by analysis) describes an individual
Nine-percent may not sound like much, but if you can get a 9% compound lift send-after-send, you have a 100% increase in revenue after 10 sends…
Back in 2020 I was consulting for a B2B client with an enormous number of products. We did a series of A/B split tests to find the perfect number of products to feature in each email message. Second in a series.
In addition to providing a blueprint for a successful subject line test, this post again shows that when testing subject lines open rate is *not* a good KPI.
Sometimes less is more – a lot more. Case in point: this case study from 2020, where removing some copy generated a 918% lift in revenue-per-thousand-emails-sent (RPME).
Get the Best of
Email Marketing Optimization
delivered to your inbox weekly
We’ll never share your email address with third parties.
Out list is double opt-in; please watch for an email with instructions confirming your subscription.
Read More from Jeanne:
Jeanne is Actively Involved with Industry Organizations
