According to McKinsey, 71% of consumers expect companies to deliver personalized interactions, and 76% get frustrated when this doesn’t happen. So at least I’m not alone.
Is open rate dead? Will Apple’s MPP make it a useless metric? I don’t think so — for these 3 reasons.
I see a lot of marketers doing email resends — but I rarely find anyone doing them the way I
A full half of the transactional messages I recently reviewed in my inbox asked me not to reply to the
This is one of three articles I wrote in 2014 on Living Social, the daily deals industry and email marketing; here
Extremely successful organizations don’t just serve their customers – they wow them. Their goal isn’t just to turn email subscribers into
You’ve done your research, vetted the solutions, decided on your vendor of choice and signed the contract. Now you have
Lots of email marketers test subject lines, but the key to long-term success is testing formulas rather than specific copy.
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Read More from Jeanne:
Jeanne is Actively Involved with Industry Organizations
