Blog Home Page - Email Optimization Shop by Jeanne Jennings

Ten Tips for Giving More Effective Creative Feedback

Jeanne Jennings December 20, 2017

A concept’s creative implementation can make or break your email results. The more clearly you communicate your thoughts to your

Jeanne Jennings December 18, 2017

A former client of mine, who is awesome to work with, has moved to a start-up and is looking to

Jeanne Jennings November 22, 2017

I love that more and more companies are leveraging email automation — setting up email campaigns, triggered by an action

Jeanne Jennings November 6, 2017

I am a big fan of performance testing – in fact, I have a successful consulting business built on helping

Jeanne Jennings November 1, 2017

I get a lot of email messages from recruiters who find my profile on LinkedIn. I’m not looking for a

Jeanne Jennings October 26, 2017

Note: Oops! We got updated conversion information, this campaign had a longer tail than we anticipated, so I’ve updated this

Jeanne Jennings July 27, 2017

Triggered email messages – those which are sent in direct response to an action taken by the recipient – are hot.

Jeanne Jennings July 20, 2017

Earlier this month, I led a webinar for the Specialized Information Publishers Association (SIPA). One of topics we discussed was boosting

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