When we test, we’re usually looking to boost performance. But even when our test versions fail to beat our control, there are things we can learn.
Looking to do progressive profiling on your email subscribers? Here’s a good real-world example from the Dave Matthews Band, along with some tips to make it even better.
According to McKinsey, 71% of consumers expect companies to deliver personalized interactions, and 76% get frustrated when this doesn’t happen. So at least I’m not alone.
Is open rate dead? Will Apple’s MPP make it a useless metric? I don’t think so — for these 3 reasons.
I see a lot of marketers doing email resends — but I rarely find anyone doing them the way I
A full half of the transactional messages I recently reviewed in my inbox asked me not to reply to the
This is one of three articles I wrote in 2014 on Living Social, the daily deals industry and email marketing; here
Extremely successful organizations don’t just serve their customers – they wow them. Their goal isn’t just to turn email subscribers into
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