11 tips to document and improve your email marketing program
How well have you documented your email marketing program? Improve its functionality by using these 11 tips for capturing qualitative information
Setting the Stage for a Successful Email Marketing Automation Campaign
Email marketing automation is all the rage right now. Being able to set up a multi-email or multi-channel campaign and have
Four Ideas to Inspire Your Next Email Marketing Test
Optimize your email marketing program by testing its functionality with these strategies. Test, test, test – it’s a mantra within the email
Why Touchpoint Data is Invaluable to Your CRM and Driving Sales
What can marketers gain from collecting and integrating touchpoint data into the CRM system? Back in 2015 Gartner reported that organizations
From My Inbox: PSA on Triggered Email Campaigns for IBM Security and Others
From time to time I’ll pull a message from my inbox and do a walk-through of its pros and cons.
Email Marketing Append: A Primer
Email marketing append is often sold as a quick way to grow your email list. But it’s important to look
Preheader Text: 6 Models and a Case Study with a 96% Lift in Revenue-per-Email
Years ago I was obsessed with preheaders, aka snippets or autopreview, and wrote about them in my ClickZ column. Back
From My Inbox: Gentle Critique of an Email Marketing Program Resurrected
From time to time I’ll pull a message from my inbox and do a walk-through of its pros and cons.
Get the
Best of Email Marketing
delivered to your inbox weekly
We’ll never share your email address with third parties.
Out list is double opt-in; please watch for an email with instructions confirming your subscription.
202.365.0423
Hello@
EmailOpShop.com
Read More from Jeanne:
Jeanne is Actively Involved with Industry Organizations
