
3 Misunderstandings that doom new email marketers
I had a call last month with some smart people who were new to email marketing. It was concerning to

React, Respond, Redirect: Waves of CoronaVirus Emails
I’ve been watching my own inbox and advising my clients on how to message via email to their subscribers in

From My Inbox: A Tale of Two Re-engagement Emails
It’s always interesting to see the re-engagement emails that land in my inbox. Here are two that I received late

From the Boards: CTR or CTOR?
“CTR or CTOR: which do you look at? ” was a question on one of the email marketing discussion boards

What’s Up with those Social Media Icons at the Bottom of Your Email Messages?
Don’t get me wrong – they’re at the bottom of my email newsletter too. But why are they there? And

Case Study: a 100% increase in site traffic from email
You know the ‘conventional wisdom’ that short emails perform better than long ones? It’s not always true. Read on to

Email | Innovations | Summit
I am honored, excited and, to be honest, a little bit nervous about being tapped to chair the 2020 Email

On Leaving the eec’s MAC…
It was with a heavy heart this morning that I resigned from the Membership Advisory Committee (MAC) of the Email
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