Segmentation. Targeting. Relevance. We all know these are the keys to success with email marketing. But how to do it?
Changes to your wireframe layout – especially when they appear at the top of the email in the before-your-recipients-scroll view
This is part 2 of my series on email marketing automation (here’s part 1) — check out these tips to
A while back I received two pieces of direct mail addressed to two different people at my company. Here’s the
Check out these tips (and these 6 additional tips) to make your current automations more effective and/or to create new
It’s conventional wisdom that personalization boosts the bottom-line performance of your email marketing. And it often works. But maybe don’t
Most email messages sent today include images. But are you using the right images? And are you using them effectively?
You’ve probably read about personalization and how it boosts the bottom-line performance of your email marketing. Or maybe you’ve read
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