Blog Home Page - Email Optimization Shop by Jeanne Jennings

The Honeymoon Effect: New Subscribers Click at a Rate 116% Greater than Existing Subscribers

Jeanne Jennings October 1, 2020

For most organizations, older names on your list will perform less well than people that recently opted in to receive

Jeanne Jennings September 27, 2020

How effective is your online email sign-up? Here’s a case study showing how simple, inexpensive changes to a client’s sign-up page took it

Jeanne Jennings August 31, 2020

In the last couple of months, I’ve had the privilege of helping a number of companies improve the performance of

Jeanne Jennings August 4, 2020

I wrote this column back in 2015 and it was published by ClickZ; it’s based on a casual discussion with

Jeanne Jennings July 27, 2020

Life without open rates? If the new email service Hey.com has their way, this will be the new normal for

Jeanne Jennings July 13, 2020

“Our blog just doesn’t drive leads.” I hear this a lot. And I get it. The best blog posts aren’t

Jeanne Jennings June 15, 2020

Most of my consulting work is with large organizations, but I really love when I see smaller companies doing big

Jeanne Jennings May 11, 2020

There is a place for email nurture series at all stages of the prospect journey. This post is based on

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