Why Open Rate isn’t a Good Key Performance Indicator for Subject Line Tests
Jeanne Jennings
July 7, 2023
“We’re testing a subject line, so we’ll use open rate as our KPI, since the subject line impacts the open
“We’re testing a subject line, so we’ll use open rate as our KPI, since the subject line impacts the open
The preview pane view of your email, also known as the header view, is part of your prime real estate
Analysis paralysis – the idea that when faced with too many choices consumers will choose nothing – is it real?
Back in late January 2023, when Chat-GPT was just beginning to take off, an acquaintance invited me to try his
Personalization always boosts performance – right? Here we once again test that conventional wisdom. Read on for links to the
Is image blocking still an issue that email marketers should pay attention to? Back in 2014 Litmus reported that 43%
“Adding SMS to our abandoned cart program has more than tripled our revenue!” Looking to add SMS to your marketing
Segmentation. Targeting. Relevance. We all know these are the keys to success with email marketing. But how to do it?
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