In the digital marketing universe, the allure of email marketing automation is undeniable. The concept of crafting a series of
Whenever I’m working on frequency for client email campaigns, this R.E.M. song always runs through my mind… As marketers, we
Message mapping, AI, holiday email ‘secret sauce,’ KPIs, 2024 email marketing trends… and more. Here’s the second part of an
My background, social media vs. email, A/B split testing, wireframe layouts, optimization tips…. and more. Late last year a vendor
Conventional wisdom is that personalizing an email message will boost your bottom-line performance by boosting relevance. So it might seem
Last week I published part 1 of this post, covering the call-to-action button on the website, as well as detail
I speak with a lot of organizations that are looking for email marketing help, which is great – many of
“Personalization always boosts performance.” — Conventional Wisdom This is the fourth blog post in my series on personalization, documenting the
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