You’ve probably read about personalization and how it boosts the bottom-line performance of your email marketing. Or maybe you’ve read
Which segments of your list are most profitable? Are purchased lists always low performers? This client case study provides answers
Is a picture worth a thousand words? I hope so! I’ve made this blog post image heavy to quickly allow
How many products should you include in an email to optimize revenue? As marketers, we have to balance the number
Earlier this month I provided some tips for better subject lines, preheader text, and headlines. Today let’s build on that
I always get a laugh out of research promising to reveal the ‘best day to send email.’ Because, think about
I am a numbers person. When I work with clients, I always want to start with the data. The data
I’m not a big fan of subject line tests for a couple reasons. They’re overused and many don’t have a
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