Have you heard of ‘analysis paralysis?’ Here’s a definition from Wikipedia: “Analysis paralysis (or paralysis by analysis) describes an individual
Nine-percent may not sound like much, but if you can get a 9% compound lift send-after-send, you have a 100% increase in revenue after 10 sends…
Back in 2020 I was consulting for a B2B client with an enormous number of products. We did a series of A/B split tests to find the perfect number of products to feature in each email message. Second in a series.
In addition to providing a blueprint for a successful subject line test, this post again shows that when testing subject lines open rate is *not* a good KPI.
Sometimes less is more – a lot more. Case in point: this case study from 2020, where removing some copy generated a 918% lift in revenue-per-thousand-emails-sent (RPME).
When we test, we’re usually looking to boost performance. But even when our test versions fail to beat our control, there are things we can learn.
Looking to do progressive profiling on your email subscribers? Here’s a good real-world example from the Dave Matthews Band, along with some tips to make it even better.
According to McKinsey, 71% of consumers expect companies to deliver personalized interactions, and 76% get frustrated when this doesn’t happen. So at least I’m not alone.
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