Overmailing in email marketing can hurt engagement and revenue. Learn how to diagnose overmailing using the right metrics and performance patterns.
Digital marketing is like mahjongg. A few months ago, I started playing mahjongg. Not the tile-matching computer game, but real
From segmentation sagas to fresh metrics you should be watching right now, here’s the list of the best email marketing
When it comes to the future of email marketing, no single person has all the answers; but a smart community
There’s more than one “right way” to structure an A/B split test. But there are definitely better ways depending on
Personalize without AI. I’ve been in this business long enough to remember when “Hi [First Name]” felt personal. Back then,
AI is a tool. In February of 2023, back before ChatGPT had really hit the mainstream, I was speaking at
Let’s talk about the email engagement metrics we usually ignore to focus on open and click rates: your unsubscribe and
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