Blog Home Page - Email Optimization Shop by Jeanne Jennings

Testing Your Header or Preview Pane View [A Case Study]

Jeanne Jennings June 26, 2023

The preview pane view of your email, also known as the header view, is part of your prime real estate

Jeanne Jennings March 27, 2023

Analysis paralysis – the idea that when faced with too many choices consumers will choose nothing – is it real?

Jeanne Jennings March 8, 2023

Back in late January 2023, when Chat-GPT was just beginning to take off, an acquaintance invited me to try his

Jeanne Jennings March 6, 2023

Personalization always boosts performance – right? Here we once again test that conventional wisdom. Read on for links to the

Jeanne Jennings February 20, 2023

Is image blocking still an issue that email marketers should pay attention to? Back in 2014 Litmus reported that 43%

Jeanne Jennings February 2, 2023

“Adding SMS to our abandoned cart program has more than tripled our revenue!” Looking to add SMS to your marketing

Jeanne Jennings January 30, 2023

Segmentation. Targeting. Relevance. We all know these are the keys to success with email marketing. But how to do it?

Jeanne Jennings November 12, 2022

Changes to your wireframe layout – especially when they appear at the top of the email in the before-your-recipients-scroll view

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