6 MORE Tips for More Effective Automated Email Programs
This is part 2 of my series on email marketing automation (here’s part 1) — check out these tips to
LinkedIn: Fail — How confident are you in your data?
A while back I received two pieces of direct mail addressed to two different people at my company. Here’s the
6 Tips for More Effective Automated Email Programs
Check out these tips (and these 6 additional tips) to make your current automations more effective and/or to create new
Case Study: Do Personalized Logos Increase Revenue?
It’s conventional wisdom that personalization boosts the bottom-line performance of your email marketing. And it often works. But maybe don’t
6 Tips for Making Better Use of Images in Your Email Messages
Most email messages sent today include images. But are you using the right images? And are you using them effectively?
Personalization and Email Performance (A Case Study)
You’ve probably read about personalization and how it boosts the bottom-line performance of your email marketing. Or maybe you’ve read
A Tale of Two Purchased Lists (A Case Study)
Which segments of your list are most profitable? Are purchased lists always low performers? This client case study provides answers
6 Tips for More Effective Call-to-Action Links and Buttons
Is a picture worth a thousand words? I hope so! I’ve made this blog post image heavy to quickly allow
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