Blog Home Page - Email Optimization Shop by Jeanne Jennings

What’s the Actual Frequency (and Cadence) Kenneth?

Jeanne Jennings February 20, 2024

Whenever I’m working on frequency for client email campaigns, this R.E.M. song always runs through my mind… As marketers, we

Jeanne Jennings January 22, 2024

Message mapping, AI, holiday email ‘secret sauce,’ KPIs, 2024 email marketing trends… and more. Here’s the second part of an

Jeanne Jennings January 16, 2024

My background, social media vs. email, A/B split testing, wireframe layouts, optimization tips…. and more. Late last year a vendor

Jeanne Jennings October 8, 2023

Conventional wisdom is that personalizing an email message will boost your bottom-line performance by boosting relevance. So it might seem

Jeanne Jennings August 9, 2023

Last week I published part 1 of this post, covering the call-to-action button on the website, as well as detail

Jeanne Jennings August 2, 2023

I speak with a lot of organizations that are looking for email marketing help, which is great – many of

Jeanne Jennings July 17, 2023

“Personalization always boosts performance.” — Conventional Wisdom This is the fourth blog post in my series on personalization, documenting the

Jeanne Jennings July 7, 2023

“We’re testing a subject line, so we’ll use open rate as our KPI, since the subject line impacts the open

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