
5 Ways to Determine the Best Day/Time to Send Email to Your List
Do you ever see those reports touting the ‘best’ day and time to send email? I used to get asked

Power Up Your Email Content: 6 Pro Tips for Compelling Body Copy
Hello, savvy email marketers and business communicators! In the past, we dived deep into the art of crafting irresistible subject

Rethinking Social Media Icons in Your Email Footers: A Necessity or a Nuisance?
Hey everyone, welcome back to the digital dojo where today, we’re dissecting a common yet curious element of email marketing—the

6 Tips for Building an Effective Message Map for Your Email Campaign
A well-thought-out message map is the key to a successful multi-effort email series, and if you’re automating that series for

Leveraging the Email Marketing Funnel to Boost Your Bottom-line Performance
One of the things I love most about email marketing is all the data. But it’s easy to get overwhelmed. Here’s how I break it down to identify opportunities to boost performance.

The Art of Crafting Click-Worthy CTAs: A Visual Guide to Elevating Your Email Game
Hey there, digital warriors and marketing mavens! Are you ready to dive into the kaleidoscope of call-to-action (CTA) wisdom? Great!

6 Tips for Effectively Using AI for Email Marketing
For much of last year I looked at AI like I did those boxed all-in-one cheese fondue kits: it might

Laying the Foundations for Email Marketing Automation Mastery
In the digital marketing universe, the allure of email marketing automation is undeniable. The concept of crafting a series of
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