During the Only Influencers (OI) members-only live discussion a few weeks ago we ended up on a familiar topic: email resends. But the discussion took
I was thrilled on a recent Only-Influencers-Members-Only discussion (you should join! Reach out to me to learn more) when another member said that she had
I see a lot of marketers doing email resends — but I rarely find anyone doing them the way I do them with my clients.
Editor’s note: Happy Throwback Thursday! If you’re not leveraging the power of strategic email resends, now is the time! Here’s a primer on how to
In the digital marketing universe, the allure of email marketing automation is undeniable. The concept of crafting a series of emails—or even a multi-channel campaign—that
Have you heard of ‘analysis paralysis?’ Here’s a definition from Wikipedia: “Analysis paralysis (or paralysis by analysis) describes an individual or group process where overanalyzing
Nine-percent may not sound like much, but if you can get a 9% compound lift send-after-send, you have a 100% increase in revenue after 10 sends…
There is a place for email nurture series at all stages of the prospect journey. This post is based on work I recently did for
Email marketing automation is all the rage right now. Being able to set up a multi-email or multi-channel campaign and have it triggered automatically based on
From time to time I’ll pull a message from my inbox and do a walk-through of its pros and cons. These gentle critiques are intended
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