In addition to providing a blueprint for a successful subject line test, this post again shows that when testing subject lines open rate is *not* a good KPI.
Sometimes less is more – a lot more. Case in point: this case study from 2020, where removing some copy generated a 918% lift in revenue-per-thousand-emails-sent (RPME).
When we test, we’re usually looking to boost performance. But even when our test versions fail to beat our control, there are things we can learn.
Looking to do progressive profiling on your email subscribers? Here’s a good real-world example from the Dave Matthews Band, along with some tips to make it even better.
Do opt-in email lists really perform better than non-opt-In lists? And, if they do, is the difference significant? Based on
Putting your email opt-in call-to-action (CTA) in the footer isn’t a best practice if you want to grow your email list.
According to McKinsey, 71% of consumers expect companies to deliver personalized interactions, and 76% get frustrated when this doesn’t happen. So at least I’m not alone.
Is open rate dead? Will Apple’s MPP make it a useless metric? I don’t think so — for these 3 reasons.
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