6 Tips for Better Subject Lines, Preheader Text, and Headlines
Jeanne Jennings
September 16, 2022
I am a numbers person. When I work with clients, I always want to start with the data. The data
I am a numbers person. When I work with clients, I always want to start with the data. The data
I’m not a big fan of subject line tests for a couple reasons. They’re overused and many don’t have a
“We don’t have tracking set up for revenue or conversions. We just look at opens and clicks. Because the email
I was thrilled on a recent Only-Influencers-Members-Only discussion (you should join! Reach out to me to learn more) when another
Have you heard of ‘analysis paralysis?’ Here’s a definition from Wikipedia: “Analysis paralysis (or paralysis by analysis) describes an individual
Nine-percent may not sound like much, but if you can get a 9% compound lift send-after-send, you have a 100% increase in revenue after 10 sends…
Back in 2020 I was consulting for a B2B client with an enormous number of products. We did a series of A/B split tests to find the perfect number of products to feature in each email message. Second in a series.
In addition to providing a blueprint for a successful subject line test, this post again shows that when testing subject lines open rate is *not* a good KPI.
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