
Tips for Marketing in a Crisis, from Post-Hurricane Tampa
Emily Ryan, who I follow (you should too!), posted the following on LinkedIn earlier this month after Florida endured a

Emily Ryan, who I follow (you should too!), posted the following on LinkedIn earlier this month after Florida endured a

When I start a project for a client, I create a brief that includes Features, Benefits, and Advantages (FBAs) as

As programming chair for Email Innovations World since 2020, I’ve reviewed a lot of proposals to speak. And as someone who’s been speaking

This is a cautionary tale from my inbox. I’m a fan of AI, I use AI, I even train others

When I read Tony Wagner’s latest blog post for Only Influencers (OI), ‘Email Quality Score: Your Secret Weapon for Post-MPP

Apple recently announced changes coming in iOS 18 – many of them to the Apple Mail app. Should email marketers

It was such a pleasure to present ’35 Great AI Ideas in 35 Minutes’ with Tamara Gielen, Be Relevant, at Email

Sending an email to reactive subscribers? Here’s an example of how not to do it – with tips for improvement.
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