Can this B2B newsletter be improved? Yes! [from my inbox]
Jeanne Jennings
February 4, 2025
Years ago, when I was taking questions after a presentation to a group of B2B marketing professionals, an audience member
Years ago, when I was taking questions after a presentation to a group of B2B marketing professionals, an audience member
Putting your email opt-in call-to-action (CTA) in the footer isn’t a best practice if you want to grow your email list.
Email marketing automation is often seen as a magic bullet for efficiency—set it up once, and let the system do
It’s always interesting to look back and see which of my blog posts got the most traffic in 2024 –
There are a lot of online learning opportunities out there today – courses, workshops, bootcamps, etc. I’ve seen some posts
Heraclitus, a Greek philosopher, is credited with saying “The only constant in life is change.” If you’re an email marketer,
When I begin work with a client, I often go to my network to find people I know, or friends-of-friends,
The subject line said “Getting close. You almost have enough points to redeem for a reward.” – truncated to “Getting
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