Conventional wisdom is that personalizing an email message will boost your bottom-line performance by boosting relevance. So it might seem
Last week I published part 1 of this post, covering the call-to-action button on the website, as well as detail
I speak with a lot of organizations that are looking for email marketing help, which is great – many of
“Personalization always boosts performance.” — Conventional Wisdom This is the fourth blog post in my series on personalization, documenting the
“We’re testing a subject line, so we’ll use open rate as our KPI, since the subject line impacts the open
The preview pane view of your email, also known as the header view, is part of your prime real estate
Analysis paralysis – the idea that when faced with too many choices consumers will choose nothing – is it real?
Back in late January 2023, when Chat-GPT was just beginning to take off, an acquaintance invited me to try his
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