Want a 46% increase in email list growth? [Case Study]
Putting your email opt-in call-to-action (CTA) in the footer isn’t a best practice if you want to grow your email list.
Planning Before Platforms: Your Roadmap to Better Email Marketing Automation
Email marketing automation is often seen as a magic bullet for efficiency—set it up once, and let the system do
The most popular posts of 2024: Email Optimization Shop blog
It’s always interesting to look back and see which of my blog posts got the most traffic in 2024 –
11 Questions to Ask: How to Choose the Best Online Workshop.
There are a lot of online learning opportunities out there today – courses, workshops, bootcamps, etc. I’ve seen some posts
Stop Sending All-Image Emails Now — Here’s One More Reason
Heraclitus, a Greek philosopher, is credited with saying “The only constant in life is change.” If you’re an email marketer,
AI for Marketing New Use Case #2: Persona Feedback
When I begin work with a client, I often go to my network to find people I know, or friends-of-friends,
From My Inbox: Loyalty Program Fail, Simple Fix
The subject line said “Getting close. You almost have enough points to redeem for a reward.” – truncated to “Getting
Tips for Marketing in a Crisis, from Post-Hurricane Tampa
Emily Ryan, who I follow (you should too!), posted the following on LinkedIn earlier this month after Florida endured a
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