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When I read Tony Wagner’s latest blog post for Only Influencers (OI), ‘Email Quality Score: Your Secret Weapon for Post-MPP
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Apple recently announced changes coming in iOS 18 – many of them to the Apple Mail app. Should email marketers
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Sending an email to reactive subscribers? Here’s an example of how not to do it – with tips for improvement.
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What are the formulas behind the email metrics we all rely on? How do you account for bounces when calculating
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