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Yes, It’s only May 3rd, but I can’t wait… “Luke and Leia are brother and sister!” That was the big

Adventures with AI: Updating My Headshot [2 Attempts: Fail]
One of the best ways to figure out how AI can help you – and how it can’t – is

Did We Speak? A New Low [from my inbox]
I get cold emails from vendors that want to work with me all the time – I bet you do

Why You Need to Stop ‘Just-in-Time Marketing’ Right Now! [6 Tips]
When I begin working with clients, many of them are practicing what I call ‘just-in-time’ (JIT) marketing — creating and

A Better Way to Develop Target Audience Descriptions with AI
It’s surprising to me how many organizations don’t have documents outlining their marketing foundations – things like descriptions of their

Ode to Email Marketing: My Everlasting Love
Shout out to my industry friend Lauren Meyer, SocketLabs, for spearheading the ‘#DearEmail’ campaign for Valentine’s Day 2025. Here’s my

KISS OFF-ers: 6 Tips for Better Offers with the KISS Principle
You’ve probably heard of the KISS principle – “Keep it simple, stupid.” This post isn’t intended to question anyone’s intelligence,

Can this B2B newsletter be improved? Yes! [from my inbox]
Years ago, when I was taking questions after a presentation to a group of B2B marketing professionals, an audience member
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