Blog Home Page - Email Optimization Shop by Jeanne Jennings

How You Can Write a Killer Creative Brief to Boost Performance

Jeanne Jennings June 23, 2016

Note from Jeanne: Happy Throwback Thursday! A client recently asked me what type of information I’d like to see in

Jeanne Jennings May 26, 2016

Note from Jeanne: Happy Throwback Thursday! I worked with a client recently that was dabbling in cart reminder emails. When

Jeanne Jennings May 19, 2016

Note from Jeanne: Happy Throwback Thursday! Smart data is the key to success in email marketing — as I laid

Jeanne Jennings April 7, 2016

Note from Jeanne: Happy Throwback Thursday! This was one of the most popular columns that ClickZ published last year. Although

Jeanne Jennings March 31, 2016

Editors note: Happy Throwback Thursday! Here’s part 2 of my series on how to define and work toward your perfect

Jeanne Jennings March 24, 2016

Editor’s note: Happy Throwback Thursday! This is the first of two articles providing a framework to define your ‘perfect state’

Jeanne Jennings March 17, 2016

Editor’s note: Happy Throwback Thursday! If you’re not leveraging the power of strategic email resends, now is the time! Here’s

Jeanne Jennings November 27, 2015

Earlier this month I re-published an article from last year about a great opt-in campaign executed by T.j.Maxx to entice

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