Blog Home Page - Email Optimization Shop by Jeanne Jennings

The RIGHT Way to Report on Multi-Effort Email Campaigns

Jeanne Jennings July 27, 2016

Smart marketers are relying more and more on automated, multi-series email campaigns to nurture leads, drive engagement and generate revenue.

Jeanne Jennings July 19, 2016

From time to time I’ll pull a message from my inbox and do a walk-through of its pros and cons.

Jeanne Jennings July 14, 2016

Note from Jeanne: Happy Throwback Thursday! I wrote this article back in February 2015 and it was published by ClickZ.

Jeanne Jennings July 13, 2016

In case you missed it, now both Hillary Clinton and Donald Trump have ’email issues.’ Here’s a brief overview of

Jeanne Jennings July 8, 2016

I am truly an email geek — my Fourth of July was made all the better by the release of

Jeanne Jennings July 7, 2016

Note from Jeanne: Happy Throwback Thursday! Cart reminder email programs continue to be one of the highest revenue-per-email (RPE) campaigns

Jeanne Jennings July 5, 2016

I was speaking with a couple of salespeople I know a few months ago and one of them used the

Jeanne Jennings June 30, 2016

Note from Jeanne: Happy Throwback Thursday! I continue to work with clients to make their marketing more personalized — without

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