
#TBT: Cyber Monday 2014, Lessons from High Frequency Senders
Oops — I meant to publish this last week. A bit delayed, but happy #TBT! I originally published this on

The Best Time to… Post, Publish, Send, Tweet
It’s happening again… Organizations are weighing in on the best day and time to post, publish, send and/or tweet —

Revenue per Email – An Advanced Email Marketing Metric You Should Know
When most people think of email marketing metrics, they think of open and click-through rates. But my tastes are a

#TBT: Launching a New Email Product to Your Existing List: A T.J.Maxx Case Study
Happy Throwback Thursday! Thinking of launching a new email publication? Here are some best practices for sending it to your

#TBT: Relationships, Conversations, Listening and Email Marketing, 5 Tips
Happy Throwback Thursday! Newsletters continue to be a hot topic, case in point: The recent launch of Lenny from Lena

#TBT: Email List Growth — Advanced Strategies and Tactics
Note: Happy Throwback Thursday! Isn’t it great when you look back at something you did a few years ago and

#TBT: Winning Email Marketing Strategies: Improving Opens, Clicks, Conversions and Return-on-Investment
Last year about this time I presented at ClickZ Chicago. I love this presentation because it really gets back to

#TBT: Under-mailing? Over-mailing? A Frank Discussion on Email Frequency, Cadence and ROI
Happy Throwback Thursday! It was just a year ago that I had the honor of speaking at the All About
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