From my Inbox: Oops Marriott! I’m Already Here!
I love that more and more companies are leveraging email automation — setting up email campaigns, triggered by an action
I love that more and more companies are leveraging email automation — setting up email campaigns, triggered by an action
I am a big fan of performance testing – in fact, I have a successful consulting business built on helping
I get a lot of email messages from recruiters who find my profile on LinkedIn. I’m not looking for a
Note: Oops! We got updated conversion information, this campaign had a longer tail than we anticipated, so I’ve updated this
Triggered email messages – those which are sent in direct response to an action taken by the recipient – are hot.
Earlier this month, I led a webinar for the Specialized Information Publishers Association (SIPA). One of topics we discussed was boosting
How well have you documented your email marketing program? Improve its functionality by using these 11 tips for capturing qualitative information
Email marketing automation is all the rage right now. Being able to set up a multi-email or multi-channel campaign and have
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