
Case Study: a 100% increase in site traffic from email
You know the ‘conventional wisdom’ that short emails perform better than long ones? It’s not always true. Read on to

Email | Innovations | Summit
I am honored, excited and, to be honest, a little bit nervous about being tapped to chair the 2020 Email

On Leaving the eec’s MAC…
It was with a heavy heart this morning that I resigned from the Membership Advisory Committee (MAC) of the Email

Truth and Dare: Email Subject Lines
If you’re working in the email marketing realm you certainly know what a subject line is. But can you separate

Do Not Reply to This Email: Here’s What You’re Missing
Is your company still using ‘do not reply’ from addresses for its email marketing? If so, this case study shows

EIS Interactive Case Study: 101 Ways to Boost Email
Will you be joining me at the Email Innovations Summit, June 18-19, 2019 in Las Vegas? I hope so! My

In recognition of your outstanding service…
I travel a lot, mostly for work. And on a recent flight one of the stewards did the nicest thing.

If 93% of Your List Falls into a Single Segment, Are you Really Segmenting?
If a tree falls in the forest and no one is there to hear it, does it make a sound?
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Jeanne is Actively Involved with Industry Organizations
