Can’t Let Go: Personalization Fail from Chick-fil-A
According to McKinsey, 71% of consumers expect companies to deliver personalized interactions, and 76% get frustrated when this doesn’t happen. So at least I’m not alone.
Apple’s Mail Privacy Protection: The Sky Isn’t Falling After All
Is open rate dead? Will Apple’s MPP make it a useless metric? I don’t think so — for these 3 reasons.
The *Best* Way to Do Email Resends
I see a lot of marketers doing email resends — but I rarely find anyone doing them the way I
#TBT: Do Not Reply to This Email
A full half of the transactional messages I recently reviewed in my inbox asked me not to reply to the
#TBT: Is Living Social Overly Dependent on Email?
This is one of three articles I wrote in 2014 on Living Social, the daily deals industry and email marketing; here
#TBT: Hockey, Email, and Content: Turning Prospects and Customers into Fans
Extremely successful organizations don’t just serve their customers – they wow them. Their goal isn’t just to turn email subscribers into
5 Tips for Making Your Migration to a New MAP or ESP as Painless as Possible
You’ve done your research, vetted the solutions, decided on your vendor of choice and signed the contract. Now you have
Case Study: Big Boost from Subject Line Testing
Lots of email marketers test subject lines, but the key to long-term success is testing formulas rather than specific copy.
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