43% increase in revenue with a holiday campaign! Here’s how we did it…
I’m not a big fan of subject line tests for a couple reasons. They’re overused and many don’t have a good chance of success because they lack a sound hypothesis. If I undertake a subject line test with a client I’m going to do it strategically, to give us our best chance at a significant […]
Case Study: Subject Line Change Increases Revenue by 9%
Nine-percent may not sound like much, but if you can get a 9% compound lift send-after-send, you have a 100% increase in revenue after 10 sends…
Case Study: More Product Blocks, Less Revenue
Back in 2020 I was consulting for a B2B client with an enormous number of products. We did a series of A/B split tests to find the perfect number of products to feature in each email message. Second in a series.
Case Study: Less Copy Generates a 918% Lift in Email Revenue
Sometimes less is more – a lot more. Case in point: this case study from 2020, where removing some copy generated a 918% lift in revenue-per-thousand-emails-sent (RPME).
Revenue per Email – An Advanced Email Marketing Metric You Should Know
When most people think of email marketing metrics, they think of open and click-through rates. But my tastes are a little more exotic – one of my favorite email marketing metrics is Revenue per Email (RPE). RPE is simple to calculate – you take the total revenue which was generated and divide it by the […]
Revenue per Email: How Does Living Social Stack Up?
Are the daily deal companies like Groupon and Living Social overly dependent on email? Living Social’s CEO said they were in a November press release which announced the company’s latest reorganization. But I find that difficult to accept — would there even be a daily deals industry without email? I think not. This is one of […]