Testing Personalization, Take 3 [Case Study]
Jeanne Jennings
March 6, 2023
Personalization always boosts performance – right? Here we once again test that conventional wisdom. Read on for links to the
Personalization always boosts performance – right? Here we once again test that conventional wisdom. Read on for links to the
Is image blocking still an issue that email marketers should pay attention to? Back in 2014 Litmus reported that 43%
“Adding SMS to our abandoned cart program has more than tripled our revenue!” Looking to add SMS to your marketing
Segmentation. Targeting. Relevance. We all know these are the keys to success with email marketing. But how to do it?
Changes to your wireframe layout – especially when they appear at the top of the email in the before-your-recipients-scroll view
This is part 2 of my series on email marketing automation (here’s part 1) — check out these tips to
A while back I received two pieces of direct mail addressed to two different people at my company. Here’s the
Check out these tips (and these 6 additional tips) to make your current automations more effective and/or to create new
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