A well-thought-out message map is the key to a successful multi-effort email series, and if you’re automating that series for
One of the things I love most about email marketing is all the data. But it’s easy to get overwhelmed. Here’s how I break it down to identify opportunities to boost performance.
Hey there, digital warriors and marketing mavens! Are you ready to dive into the kaleidoscope of call-to-action (CTA) wisdom? Great!
For much of last year I looked at AI like I did those boxed all-in-one cheese fondue kits: it might
In the digital marketing universe, the allure of email marketing automation is undeniable. The concept of crafting a series of
Whenever I’m working on frequency for client email campaigns, this R.E.M. song always runs through my mind… As marketers, we
Message mapping, AI, holiday email ‘secret sauce,’ KPIs, 2024 email marketing trends… and more. Here’s the second part of an
My background, social media vs. email, A/B split testing, wireframe layouts, optimization tips…. and more. Late last year a vendor
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