Sometimes segmentation and targeting in email marketing actually hurt performance more than they help. I know. I just heard the
You designed a split test. You launched it. You waited patiently (or maybe not so patiently). You crunched the numbers…
Every Memorial Day weekend, I tune in to the Indianapolis 500. It’s more than just a race to me, it’s
Can ChatGPT help you find fresh, relevant, third-party articles for your email newsletter? Yes. Should it? If you value your
Yes, It’s only May 3rd, but I can’t wait… “Luke and Leia are brother and sister!” That was the big
One of the best ways to figure out how AI can help you – and how it can’t – is
I get cold emails from vendors that want to work with me all the time – I bet you do
When I begin working with clients, many of them are practicing what I call ‘just-in-time’ (JIT) marketing — creating and
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