How to Calculate Email Marketing Metrics
What are the formulas behind the email metrics we all rely on? How do you account for bounces when calculating
6 Tips for Effective ‘Free Trial’ Marketing
Assuming your product or service lends itself to try-before-you-buy, a free trial can be an effective way to sell it.
EVEN MORE Great AI Ideas – 6 of them
Tamara Gielen, Be Relevant, and I were really excited about the positive response our presentation ’35 Great AI Ideas in
6 More Great AI Ideas
Tamara Gielen, Be Relevant, and I were really excited about the positive response our presentation ’35 Great AI Ideas in
Learning to Understand, Calculate, and Love Your Internal Benchmarks
We’ve all seen them – either right there in your marketing automation interface, or as white papers offered by a
The Honeymoon Effect: New Subscribers Generate Higher Revenue Than Existing Subscribers (3,922% more!)
For most organizations, older names on your list will perform less well than people that recently opted in to receive
The Lazy AI: The Sunday that ChatGPT wasn’t helpful
It started out like any other ChatGPT project. I was working on a Sunday. I wanted to see if ChatGPT
Rethinking Email Resends
During the Only Influencers (OI) members-only live discussion a few weeks ago we ended up on a familiar topic: email
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