Let’s start with a hard truth: You can have a squeaky-clean list, permission-based sending practices, and gorgeous, on-brand creative —
It’s always fun to create value-first email messages for my consulting clients. They don’t have a CTA to “Buy now”
There’s something incredibly satisfying about a marketing program that just quietly crushes every benchmark you throw at it. Like this
There’s a golden window right after someone joins your list. They’re freshly subscribed, curious, and maybe even excited to hear
Opt-in vs. Not-opt-in: Does permission really matter? Spoiler alert: Yes. And yes, the difference is very real. I’ve been in
I used to be obsessed with preheader text, which we used to call ‘snippets.’ Not “watching Love Island USA every
Subject line testing is overused — but sometimes it makes sense. Like in this real world case study, where a
This may seem like a limited use case, but there are lessons here for every email you send… How does
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Jeanne is Actively Involved with Industry Organizations
