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#TBT: Using Personalization to Boost Email Performance: 4 Tips for Success

Jeanne Jennings February 5, 2015

Note from Jeanne: Happy Throwback Thursday! I wrote this article in February 2014 and it was first published by ClickZ.

Jeanne Jennings February 3, 2015

The topic of double versus single opt-in has come up in a few conversations recently. As a result, I wrote

Jeanne Jennings January 29, 2015

Happy Throwback Thursday! This article first appeared in my ClickZ column in January of 2013 — but it’s still a

Jeanne Jennings January 26, 2015

Happy New Year to y’all! Happy new year AND happy new job for me! Thank you to all my industry

Jeanne Jennings January 22, 2015

Happy Throwback Thursday! This article, which I wrote, was originally published by ClickZ in January 2014, but it’s still highly

Jeanne Jennings December 22, 2014

Are the daily deal companies like Groupon and Living Social overly dependent on email? Living Social’s CEO said they were

Jeanne Jennings December 15, 2014

Last week I had the pleasure of catching up with my friend Jonathan Rick, President of The Jonathan Rick Group,

Jeanne Jennings December 8, 2014

So here we are! It’s one week after Cyber Monday 2014. Many retailers and big brands have begun dramatically increasing

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