#TBT Case Study: Subject Line Testing but Which One Won?
Happy Throwback Thursday! This article first appeared in my ClickZ column in January of 2013 — but it’s still a

My Next Big Thing: Digital Transformations
Happy New Year to y’all! Happy new year AND happy new job for me! Thank you to all my industry
#TBT: Effective Email Creative is More Than Just Creative
Happy Throwback Thursday! This article, which I wrote, was originally published by ClickZ in January 2014, but it’s still highly
Revenue per Email: How Does Living Social Stack Up?
Are the daily deal companies like Groupon and Living Social overly dependent on email? Living Social’s CEO said they were
Social Media Reporting: Stories Not Just Numbers (Video)
Last week I had the pleasure of catching up with my friend Jonathan Rick, President of The Jonathan Rick Group,
Cyber Monday 2014: Highlights
So here we are! It’s one week after Cyber Monday 2014. Many retailers and big brands have begun dramatically increasing
#TBT: Key Elements of a Realistic Attribution Model
How can you prove that your email marketing is effective? That the the starting point for a discussion I had
#TBT: How an Email Snippet lifted response by 220%
Last week Chad White published a fabulous infographic all about Snippets on the Salesforce Marketing Cloud Blog — not only
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