Another Way to Launch a New Email Publication…
Earlier this month I re-published an article from last year about a great opt-in campaign executed by T.j.Maxx to entice
Earlier this month I re-published an article from last year about a great opt-in campaign executed by T.j.Maxx to entice

Oops — I meant to publish this last week. A bit delayed, but happy #TBT! I originally published this on

It’s happening again… Organizations are weighing in on the best day and time to post, publish, send and/or tweet —

When most people think of email marketing metrics, they think of open and click-through rates. But my tastes are a
Happy Throwback Thursday! Thinking of launching a new email publication? Here are some best practices for sending it to your

Happy Throwback Thursday! Newsletters continue to be a hot topic, case in point: The recent launch of Lenny from Lena

Note: Happy Throwback Thursday! Isn’t it great when you look back at something you did a few years ago and

Last year about this time I presented at ClickZ Chicago. I love this presentation because it really gets back to
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