
#TBT: Responsive Design and Coding for Non-Techies
Note: Happy Throwback Thursday! This is one of my favorite columns; I wrote it for ClickZ in May 2014. I

#TBT: How 20 Words Generated a 220% Lift in Leads
Note: Happy Throwback Thursday! This is the second in my trifecta on snippets — and it’s my #1 client case

#TBT: Optimizing for Snippets
Note: Happy Throwback Thursday! I’ve been having a lot of discussions lately about snippets with a friend who is wanting

#TBT: More Tips on Getting and Using Customer Testimonials, Part 2 of 2
Note: Happy Throwback Thursday! My last #TBT post discussed the value of testimonials and presented my tried-and-true, surefire way to get

Under-utilized Digital Marketing Tactics for Online Retailers (2 PowerPoint Presentations)
When it rains, it pours! Last month I had the honor of leading not just one but two webinars offering

#TBT: 6 Tips for Getting and Using Customer Testimonials Part 1 of 2
Note: Happy Throwback Thursday! Good testimonials can be excellent additions to an email marketing message (or any marketing communication, online

#TBT: Triggered Email Messages: Keys to Success
Note: Happy Throwback Thursday! This is from just last year but the tips are more relevant than ever — see

#TBT: Email Profits Down? How to Analyze Why and Fix the Problem
Happy Throwback Thursday! If you follow me at all you know that I love my data and my spreadsheets. I’m
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