
LinkedIn is Sending Less Email — Should You?
Note from Jeanne: Happy Throwback Thursday! A year ago LinkedIn made some big changes which drove me to write this

Quick Hit: Matching Call-to-Action to Channel
We live in a multi-channel world — but not all actions that we, as marketers, ask people to take are

Retailers and Email: Making the Most of the Channel
Happy Throwback Thursday! Since I joined CohereOne as a partner I’ve been speaking with a lot of retailers about the

The RIGHT Way to Report on Multi-Effort Email Campaigns
Smart marketers are relying more and more on automated, multi-series email campaigns to nurture leads, drive engagement and generate revenue.

Scoring My Inbox: DIGILAND’s Opt-in Request
From time to time I’ll pull a message from my inbox and do a walk-through of its pros and cons.

Email Newsletters Done Right: Tips from theSkimm
Note from Jeanne: Happy Throwback Thursday! I wrote this article back in February 2015 and it was published by ClickZ.

Donald Trump’s Email Problem…
In case you missed it, now both Hillary Clinton and Donald Trump have ’email issues.’ Here’s a brief overview of
1Q 2016 Industry Benchmarks: Highest Open Rates, but Click-through Rates Don’t Follow Suit
I am truly an email geek — my Fourth of July was made all the better by the release of
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