
React, Respond, Redirect: Waves of CoronaVirus Emails
I’ve been watching my own inbox and advising my clients on how to message via email to their subscribers in

I’ve been watching my own inbox and advising my clients on how to message via email to their subscribers in

It’s always interesting to see the re-engagement emails that land in my inbox. Here are two that I received late

“CTR or CTOR: which do you look at? ” was a question on one of the email marketing discussion boards
Don’t get me wrong – they’re at the bottom of my email newsletter too. But why are they there? And

You know the ‘conventional wisdom’ that short emails perform better than long ones? It’s not always true. Read on to

I am honored, excited and, to be honest, a little bit nervous about being tapped to chair the 2020 Email

It was with a heavy heart this morning that I resigned from the Membership Advisory Committee (MAC) of the Email

If you’re working in the email marketing realm you certainly know what a subject line is. But can you separate
Get the Best of
Email Marketing Optimization
delivered to your inbox weekly
We’ll never share your email address with third parties.
Out list is double opt-in; please watch for an email with instructions confirming your subscription.
LOOKING TO OPTIMIZE
YOUR ORGANIZATION’S
EMAIL MARKETING?
JEANNE IS A PROLIFIC WRITER
Read More from Jeanne:
Jeanne is Actively Involved with Industry Organizations