95% Boost in Conversions from a Small, Simple Change
Note: Oops! We got updated conversion information, this campaign had a longer tail than we anticipated, so I’ve updated this
5 keys to success with triggered email campaigns
Triggered email messages – those which are sent in direct response to an action taken by the recipient – are hot.
4 Tips for Growing Your Email List with Opt-in
Earlier this month, I led a webinar for the Specialized Information Publishers Association (SIPA). One of topics we discussed was boosting
11 tips to document and improve your email marketing program
How well have you documented your email marketing program? Improve its functionality by using these 11 tips for capturing qualitative information
Setting the Stage for a Successful Email Marketing Automation Campaign
Email marketing automation is all the rage right now. Being able to set up a multi-email or multi-channel campaign and have
Four Ideas to Inspire Your Next Email Marketing Test
Optimize your email marketing program by testing its functionality with these strategies. Test, test, test – it’s a mantra within the email
Why Touchpoint Data is Invaluable to Your CRM and Driving Sales
What can marketers gain from collecting and integrating touchpoint data into the CRM system? Back in 2015 Gartner reported that organizations
From My Inbox: PSA on Triggered Email Campaigns for IBM Security and Others
From time to time I’ll pull a message from my inbox and do a walk-through of its pros and cons.
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